Question 3: How have I created a brand identity

http://www.youtube.com/watch?v=l-GSzviVb34

Question4: What have I learnt from my audience feedback?

As part of my audience feedback I decided to use an internet based questionnaire (www.surveymonkey.com). I chose to use an internet based questionnaire over paper questionnaires as the internet based questionnaire allowed me to embed it into social networks such as Facebook and this would allow me to gather more results. The internet questionnaire also allowed me to analyse the results much quicker than what a paper copy would have allowed me to. The layout I used for my questionnaires was to show my products, and then ask the questions on that specific product. The results I gathered are shown below, all be it very few.

 My first question was to find which gender the respondents were, this was important as our target audience was female, and also who had different opinions of my products as males and females can analyse things differently. From the results of my 6 respondents I can see that my products may be attracting males more than females, this could be a problem as it is not attracting my target audience, however as there are only few participants my questionnaire is not a reliable piece of information for making assumptions that my target audience is wrong.

 The next question was to establish the age of my respondents, this was important as our target audience were 16-25 year olds. From the responses all of the respondents were in our target audience, this was a positive piece of feedback as we can get an insight to what people in our target audience think of our product.

My third question was to see what our audience thought the genre of our artist and video was. This was important as if we had portrayed our artist in the wrong way then they could disapprove of our artist and not enjoy the music. As you can see from the results we have represented our artist in such a way that they can gather the knowledge needed to realise that our genre was singer/songwriter/soul.

 My next question was to find out how the audience thought we had portrayed our artist. This was important as we did not want to represent her in such a way that people took it as a negative and therefore wouldn't like her, this would be things such as over sexualising our artist. The results show from our survey that only 1 out of 6 people thought that she was sexualised, this is good feedback as it is reinforcing the fact that we have not represented our artist badly, and in fact she is represented in the way that we wanted.

My next question was about my digipak, I was asking if the audience would pick it up in a music store. This was used to see if I had created an intriguing that would attract the target audience. As I can see from analysing the feedback I can see that my digipak was not very successful when attracting the audience. Therefore if i were to redo my coursework i would think of redesigning my digipak to make it attract the audience more as this is an integral part of creating successful brand identity and a successful artist.

 My next question was seeing how I represented the artist in my digipak. This would help me analyse my brand identity as I want my artist to consistently be represented in the right way. And from my responses I can see that she has as the feedback shows that the artist has been represented consistently and not in a too negative way as the proportions of selections are very similar to how they were chosen in the past question about how my artist was represented in my music video. From this i can take a positive that my brand identity is fairly strong between my different products.

This question was used to see how easy my website was easy to navigate, as if it weren't easy to navigate the chances of the user revisiting are reducded. From my feedback i can see that my website is easy to navigate and therefore the audience would be more likely to revisit the site, enhancing the reputation of my artist.

 This question was asked to double check all of my products represented the artist in the same way, this was to help me analyse brand identity. As I can see from the feedback the audience thought the artist was consistently represented in the same way and therefore giving her a strong brand identity and giving the effect of enhancing recognisability towards her audience as all products are pushing the same feeling towards them.

My Last question was asking which linked my products together the most. This could be used to analyse my brand identity. as if I had strong links between each of my products then the audience would start to recognise my artist as a whole package.

I also decided to gain feedback by using a focus group of year 12 media students, I chose this age group as they are in our target audience boundaries and as they are media students it will help them with their media skills and also help me more as they have initial ideas of what to look for when analysing media texts.

The general feedback i gained from my focus group was positive and that i had created a good brand identity as they could clearly draw links between all pieces of my media product. They also felt i have a good house style of which they expected of an artist in my genre. The only problem they had was with my digipak as the most of them would not pick it up in the store as they thought it was too bland.

Looking at the feedback from both my survey and my focus group i can conclude that my three media products are clearly linked and they enjoyed watching the video as the narrative was good. However I could make my feedback more accurate by having more people take my survey so i can gain a wider prospective and different views of people from different ages. I could also gain better feedback by holding focus groups with equal numbers of males and females as then i can see how each gender would react.

Focus Group Questions

Show My music video and ask:
- What worked well in our music video? Why?
- What do you think the narrative of the music video was?
- Do you think the video and music correspond?
- What could be improved?

Show our separate digipaks and ask:
- What did you like about the digipak? Why?
- Can you see a link between the digipak and music video? How?
- Would you pick up the CD in a store? Why?
- What could be improved?

I will then show my webpage and ask:
- What worked well on my website?
- Is my website easy to use and navigate?
- Does the website appeal to you? Would you revisit?
- What could be improved?

After all these questions above have been answered I will finally ask:
- Do all three of the Amelia Lee products relate to each other? How?

Final Music Video

Question 2: How have you used, challenged or developed forms and conventions of real media products?

How have you used,challenged or developed forms and conventions of real media products? on Prezi

Question 1: How have you used digital technology in the research & planning, construction and evaluation stages for your coursework?

My finished webpage

file:///Volumes/machomes/05rsimson/Sites/Amelia_Lee_website/Home.html

This is a link to my finished webpage.