Initial music video ideas

• Artist is unnoticed by popular male, who she fancies
• She fancies him but is too shy to tell him herself
• Through out the video the artist takes the roles of other characters through his ordinary day, e.g. cleaner in his school 
• She always notices him but he never notices her
• she ends up writing the song about him denoted through hand writing lyrics on paper
• The frequency of the following is increasing through the video
• She is in a room practising the song and then he walks in to the room to collect something and they notice each other for the first time
• Fade to black, it ends,

Lyrics from song

To know, know, know him
Is to love, love, love him
Just to see that smile,
Makes my life worthwhile

To know, know, know him
Is to love, love, love him
And I do, I do, I do

Oh, I'll be good to him,
I'll bring joy to him
Oh, everyone says
There'll come a day
When I'll walk alongside of him
To know him is to love, love, love him
And I do, I really do, I do

Why can't he see,
How blind can he be
Someday he'll see
That he was meant for me

Oh oh, to know, know, know him
Is to love, love, love him
Just to see that smile,
Oh, it makes my life worthwhile
To know, know, know him
Is to love, love, love him
And I do, I really do, and I do. 

Lyric mood board

This is a mood board I have created by assessing the feelings of the song through its lyrics. I also chose some textures that I felt suited the piece of music to help me when designing my digipack. I collected these images by searching a list of criteria (words I felt associated with the song) I drew up after analysing the song.

The criteria was;

• Depressing
• Sad
• Love
• Relationship
• Heart broken
• Lonely
• Single
• Blind
• Meant
• Just 
• Know
• Worth wile
• Alongside
• Meant for me

Comparing my mood board to that of my other group members I can clearly make links between them as we have similar images with similar colour palettes (mainly red and black). After conversing with my group we found that we did not choose to get the images in black and white they were the best results for the searches we carried out, so we now have an initial idea of filming in black and white to help distinguish the mood of the song.

lyric word cloud

After pasting the lyrics of our song into a word cloud generator to find the most used words this is how the generator presented the results. From creating this I can see the main word used is 'Love' so therefore I can clearly tell it is a love song and therefore have initial ideas about the conventions I may need to use when creating my video and digipack for my artist.

Website convention analysis

Website Analysis

conventions of soul singer/songwriters

after analysing a sample of soul singer/songwriter videos I have came up with a series of conventions which they often include.

In Camera the conventions are:

• Close up/extreme close up shots to evoke the feelings of the audience by seeing how the artists feel. 
• Establishing shots to set the seen of where the narrative may be taking place.
• Flat angle shots so the audience feels they are on the same level as the artist and therefore be able to relate to them easier. 
• Low angles to show the artist may have more power than the audience and therefore connotes to them that they must listen to the song as the artist seems more important than themselves.

These camera conventions follow Goodwin's theory as it is applying the 1st 2nd and 5th part of his theory; this is because there is a relationship between the lyrics and visuals which normally illustrate amplify or contradict the lyrics (1st), it also implies that the audience is a voyeur as they can see the artist but the artist cannot see them (2nd). It also creates a genre identity as many of the artists use these camera techniques (5th).

In Mise-en-scene the conventions are;

• The women usually wear a dress or formal clothing, or they wear relaxed clothing. To either inspire or relate to the audience.
• The settings of the video is usually a local place to where the artist is from or somewhere unrelated to the artist.
• the make up of the artist is usually minimal to make the audience feel more relatable to the artist. 

These conventions follow the 1st 3rd and 5th part of Goodwin's theory as it is relating the lyrics to visuals seen by the audience. It also creates star image as you are representing the star how you want to represent her in her future career. It gives genre identity as you can either break out of the mould or follow the conventions to represent the genre as a whole.

Editing

• Many cut to's with no transitions, so this connotes to the audience that if there is a narrative you can listen to the lyrics and gather the story between the shots.
• Shots normally layed into chronological order to help get the narrative across to the audience viewing.

These editing conventions apply Goodwins theory as they help make a star image, it can help make the visuals link to the music/lyrics and can make a genre identity as it can be a significant input of soul-singer/songweriters videos if many of them use it (which they often do). 

Music iconography/ logo research

Music Iconography Designs